The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the mainstream to the heart of the underground. The FADER is the authority on what’s next.
Shot at the FADER FORT in Austin, Texas during the 2011 SXSW Music Festival.
director: OG
prod co: LUXURY MINDZ
music: Matt & Kim – Cameras
You can see the photographic project/series we shot at the FADER FORT here- http://MEETtheFADER.COM

Construction of the 2011 FADER FORT by FIAT is near completion. For those who will be in Austin next week, be sure to RSVP here. For more information on the FADER FORT by FIAT, please visit theFADER.COM.
See part 1 of the FADER FORT preview here.

These are the grounds of the soon to be 2011 FADER FORT by FIAT. The compound, located in downtown Austin, will be right in the mix with all of the other SXSW (South by Southwest) festivities. Construction begins this week.
This year I am teaming up with the good people at FADER Magazine to help photo document all of the happenings at the FORT. We will also be filming a new project that week. The FADER FORT is a free event and the RSVP sign up will go online very soon. For more information on the FADER FORT by FIAT, please visit theFADER.COM.
See you there.
OG

We would like to send a big congratulations to B.O.B. for having his first album, The Adventures of Bobby Ray, debut #1 on the Billboard 200 Charts. B.O.B. is an extremly talented artist who’s not afraid to be himself. As a result, his music has been received with open arms by many across the world.
Below are two visual project we did with B.O.B. last year.
The first is a photo project. – On the Go: B.O.B. aka Bobby Ray
The second one is a video project of B.O.B.’s 2009 SXSW Showcase. -
Our latest music video project for Austin MC’s SouthBound premiered last week. The video “That Ain’t Right” articulates a story of a young artist who draws his inspiration from movies and television as opposed to personal experience.